Videos

The Art and Science of Behavioral Dentistry Video

Being Updated - Not Currently Available

The best, most concise overview yet of ProSynergy's important work in dentistry. At a running time of about an hour, this video program is perfect for team meetings or training new employees. Sandy Roth, dentistry's authority on Communication, shares:

• The five most important principles of human behavior in a dental practice.
• How patients will predictably react to "bad news," and what you can do about it.
• How you can anticipate and structure the experience, then support and guide them through important health decisions. In-depth coverage of Outcome, Means, Prices (the centerpiece of treatment planning)
• Discussion starters for team group processing
• Dealing with the realization that people don't want your dentistry. They want what your dentistry will do to improve their lives (that's Outcome). So how do you help them make that connection? (It's not always obvious)
• Slaying the myth about motivating people (you can't). You can find out what their motivators are and direct your focus there. This tape shows you how.
• People will price-test your services against other things they value in their lives. How can you help them prioritize health?
• Unless they really want it, and can visualize the benefit, dentistry and dental fees are seen as a penalty. There is much you can do to change that perception!

Price US$ 45

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